Why do organizations need User Experience?

When a product is being developed, people pay a great deal of attention to what it does—the functionality. User experience (UX) is the other side of the equation—how it works. User experience can often make the differences between a successful product or service.

User experience is not about the inner workings of a product or service. User experience is about how it works on the outside, where a person comes into contact with the product or service and how they interact with it. When someone asks you what it’s like to use a product or service they are talking about the user experience. Moreover, the ideal user experience solution is driven by the psychology and behavior of the users themselves and not the product or service functionality.

Ultimately the aim is to connect organizational goals to user’s needs through a process of testing and refinement to that which satisfies both sides of the relationship.

User Research
  • Our user research service helps you understand your users, their goals, needs and pain points. Users don’t always know what they want and their opinions can be unreliable. We help you get behind your users’ behaviour through a disciplined and scientific

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Information Architecture
  • People must be able to find the information they are looking for – fast. That means your website or application must be organised so it’s consistent, intuitive and People must be able to find the information they are

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Interaction Design
  • Anything people do with your application or website is an “interaction”.
  • People must be able to find the information they are looking for – fast. That means your website or applica

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Visual Design
  • Visual design is the “look” in the “look and feel” but it’s also much more. Visual design gives a face to your brand, builds an emotional connection and ensures the proper communication of ideas and functions. Our

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User Interface Design
  • UID, UI design – no matter what you call it - user interface is the gateway through which users interact with your products or services. Online or offline, it’s the same idea. There’s a saying that a well-designed user

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Usability Testing
  • Usability testing refers to evaluating a product or service by testing it with representative users. Typically, during a test, participants will try to complete typical tasks while observers watch, listen and takes notes. 

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User Experience Approach


. Pre onsite research On site kick off meeting (1 -4 days) to define the problem

. Understanding stakeholders goals and priorities Defining potential features collaboratively


. Creating design personas (users) and use cases

. Creating an Information Architecture (IA)

. Creating interactive user experience documents (storyboards, user flows, and user stories)

. Sketching hundreds of ideas in rapid manner to diverge on potential design solutions


. Designing low fidelity wireframes as a visual guide to explore and communicate structure and flows

. Design without styling ( colors / fonts / images infographics )

. Call outs to describe user interaction

. Constant iteration based on clarity of requirements and constraints


. Creating the visual design (buttons, icons , fonts etc.)

. Designing high fidelity mockups

. Share with stakeholders to ensure goals and priorities are being met

. Creating the style guide


. Creating interactive prototypes (using Axure)

. Share with stakeholders to validate concept and vision

. Conducting usability testing

. Transfer knowledge to development team